Tag Archives: women

Meet Me in Trondheim

Next Wednesday I’m speaking at the Centre for Gender Research, part of Norwegian University of Science and Technology, in Trondheim Norway.

Wish me lykke til.

PercentsMy presentation explores 5 years of Red Books (Standard Directory of Advertising Agencies) data regarding the gendered composition of advertising creative departments worldwide. Using data from 50 countries and regions, from 2012 through 2016, the study reveals embedded and systemic global gender segregation in advertising creative department. This work is framed by signaling, critical mass and creative system’s theories. It demonstrates pervasive and systemic horizontal and vertical gender segregation within advertising creative departments. Specifically, these data quantify the underrepresentation of women in advertising creative departments, demonstrating a global average of only 23.5% women working within advertising creative departments, and with only 16.1% women in creative management. I will also drill down on data from Scandinavian countries and include qualitative data from a recently published study on Swedish women working in advertising creative women. Trend analyses predict a modest increase in women creatives in advertising creative departments in the coming years – but, I’d say, the only way to go is up.

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Time’s Up Advertising

Today 180 women from advertising’s C-suites partnered with Time’s Up to form Time’s Up/Advertising. In their open letter to the industry they said, in part, “it’s on us to foster a workplace where people are challenged but still respected. Sexual harassment is not OK. Never. No exceptions. No amount of talent, missed cues, or being great in the room unchecks the No Sexual Harassment box.” Their mission:

“To drive new policies, practices, decisions and tangible actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies.”

times Up List

Community meetings will be held May 14 in New York, Los Angeles and Chicago in which all women in advertising are invited with three goals in mind:

ACTION:
Commit to creating solutions that work, starting with examining the processes and policies that have failed us.
ACTION:
Identify and mentor people representing diversity across the board and who are ready to become agency leaders.
ACTION:
Adoption of progressive agency training and education that brings this discussion and its solutions out into the open in our agencies.
It’s been a long time coming. Now let’s keep it going. #TIMESUPADVERTISING
Jean

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Women in Advertising Leadership are on the Rise

A recent article in the Drum showcased a database featured on “Where are all the boss ladies.” It highlights who the women are, where they are and the roles they play. The women range from founders, CEOs, partners, presidents to heads of creative, strategy, production and account services. It’s pretty damn impressive.

BossLadies

Malika Favre/bossladies.come

The list was started by Mara Lecocq, a freelance creative director. The project evolved from an Instagram account exploring her personal question, ‘What would it be like if I had a female boss?” Working with agency recruiters who focused on women in director-level positions the list evolved from Mara’s initial 10 to nearly 450. There is also a separate list for women of color – a truly brilliant addition.

Yet.

I’ve been digging around Red Books. I collected five years of data, with my co-author, Tony Deng. Here’s the skinny – in the industry’s own words. Globally there are only 23.5% women working in creative and women make up just 16.1% of those managing creative. In the U.S. the numbers aren’t a lot better. Here there only 26.1% women working in creative and just 17.5% of the people managing creative are women.

It’s Women’s History Month. Let’s celebrate our progress. Then let’s keep going.

Jean Grow

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A Wake to Carry Others Forward

Today, Wendy Clark was promoted to DDB’s Global CEO. She’s the first woman to lead an Omnicom network. Clark said, “It’s not lost on me that I’m carrying a lot of people with me. It’s never about the impact that one person can make. It has to be about creating a wake around me that’s way bigger than just my success, and I will have every intention of doing that.”

Unknown

Knowing that the industry will be watching she added, “I want to use this position to create more opportunity for more women.”

Let’s hope.

Jean

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#MeToo Milwaukee Women

Tune in to “10thirtysix” (channel 10, PBS MKE) at 9 p.m. January 18. I’ll be sharing my thoughts on the ‪#metoo movement.

MeToo

This segment focuses on women in Milwaukee in c-level suite positions — woman with “agency.” Next month the series will explore voices of American minority women, who are often more vulnerable to harassment and its effects. If you missed it, here’s a link.

Jean

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Celebrating Creative Women in MKE

At last creative women in Milwaukee are being given the recognition they deserve – even celebrated.

C2 is organizing The Happiest Hour, a casual networking event celebrating the current and future female leaders of Milwaukee’s marketing, design and advertising community. Thanks C2.

Come toast Milwaukee’s powerful, dynamic and progressive creative industry!

Screen Shot 2017-08-03 at 2.58.02 PM

When:  Thursday, August 24th, 4-7pm
Where:  Great Lakes Distillery, 616 W. Virginia Street

Organized by C2 – Presented by Great Lakes Distillery
Supported by United Adworkers, AIGA Wisconsin, Milwaukee Graphic Design/Adobe Users Group, Ad 2 Milwaukee, 414Digital, Hub+company

 

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Women’s Day in Ad-Land

An esteemed ad-land colleague posted this today on fb. Thank you, Dennis Jenders. Here’s to you and all the other ad-men willing to speak truth – and to all the ad-women living the truth.

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Happy #WomensDay. Unfortunately, I work in an industry where women too often experience harassment and discrimination.

More than half of women surveyed have experienced sexual harassment at least once. (Source: 4A’s)

A third of women surveyed said that they have failed to receive key assignments or promotions because of their gender on multiple occasions. (Source: 4A’s)

Women make 85% of all purchasing decisions, yet they are woefully underrepresented in creative jobs in advertising. (Source: Adweek)

In fact, just 11% of the world’s creative directors are female. (Source 3% Conference)

91% of female consumers feel advertisers don’t understand them. (Source: Creative Equals)

Maybe it’s because we still find 10% or more of creative departments that are SOLELY men.

How many meetings have you been in where someone makes an off-color remark but you haven’t spoken up? Or a woman is judged on her beauty instead of her intelligence?

I regret not speaking up at a previous place of employment when I found myself in a situation where the Chairman of the Board and CEO spoke crudely about women, feet away from a female secretary, and in the presence of an executive leader, and my boss.

At a previous agency, I found myself in a meeting where two male clients couldn’t help but comment on the physical appearance of two female team members – while they were in the room. I was shocked, and unfortunately said nothing to curb their behavior.

I’ll never let those moments pass me by again. Be the difference if you see harassment or discrimination taking place.

Take the tough meetings to discuss equality in wages and opportunity. Hire or promote based on potential instead of just achievement, as studies show that many women won’t apply for a role until they meet 100% of the hiring criteria.

To the women I’ve worked with, thank you for making me a better man. Your intelligence, empathy, thoughtfulness, creativity, and strength are an inspiration.

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