Jean Grow

I am a passionate cultural geographer, using my expertise in ethnography and semiotics to explore cultures. How brands live in cultures, how people consume them, and how their consumption alters cultures fascinates me. I’m also interested in the people who create branded messages and why so few of them are women, when women make the lion’s share of consumption decisions across the globe.

Through Grow Cultural Geography I consult, specializing in ethnographic and semiotic explorations contextualizing branded cultural insights. In 2012 I co-authored the third edition of Advertising Creative: Strategy, Copy and Design and have numerous academic publications. In rare quiet moments I relish spinning what I’ve learned into short fiction or creating small sculptures.

I make my home, during spring and fall, at Marquette University in Milwaukee Wisconsin. During the summer, I travel the globe exploring culture, consulting and presenting my work. At Marquette, I am an Associate Professor of Advertising and Director of the University Fine Arts program. In summer 2012 I taught my second global brand tracking class in London and Barcelona and plan a 2014 London/Prague class. I received the Dean’s Award for Teaching Excellence in 2007.

I earned my Ph.D. from the University of Wisconsin–Madison and my B.F.A. from the School of the Art Institute of Chicago. Prior to joining the academy and pursing a life as a cultural geographer, I was an advertising artists’ representative. My branded clients included Coca Cola and Kellogg’s and my agency clients included DDB, draftfcb, and Leo Burnett.

If you’d like to know more about me or my work just shoot me an email at jean.grow@gmail.com. If you’d like to see an overview of CV, read on.

Jean

Jean Grow, Ph.D.

Cultural Geographer and Advertising Professor

 +1 414 288 6357   .   jean.grow@marquette.edu

Academic Profile  .  Global Brand Tracking Class  .  Creative Strategy Book

Education

Ph.D., University of Wisconsin-Madison – Mass Communication,
Dissertation: Constructed Communities: The First Decade of Nike Women’s Advertising.

M.A., University of Wisconsin-Stevens Point – Communication, Thesis: Advertising in Ukraine: Cultural Perspectives.

B.F.A., The School of the Art Institute of Chicago – Fashion & Fibers, Thesis:      The Fashion of Woven Art.

Academic Experience

2009-present, Associate Professor, Marquette University
2009-present, Director, University Fine Arts Minor, Marquette University 2000-2009, Assistant Professor, Marquette University
1999-2000, Assistant Professor, University of Wisconsin-Stevens Point

Professional Experience

Grow Cultural Geography: Contextualizing Cultural Insights, current consulting. Clients include: Nike (women’s advertising retrospective), National Hemophilia Foundation (women’s brand development), Flamingo International, London (semiotic brand category analysis) Coalesce Marketing & Design (brand launch), Kimberly-Clark (creative), Neuroscience Group of Northeast Wisconsin (strategic planning), and Thrivent (creative).

Apple Photography Group: Director of Marketing, 1991-1993: marketing communications, client development, and project management. Clients included: Kimberly-Clark, Sargento Foods, and Thrivent.

Jean Grow Represents: Advertising Artist Representative, 1985-1990: sales and marketing services for commercial illustrators, photographers and film companies. Corporate clients included: Coca-Cola USA, Jim Beam Brands, Kellogg USA, and Zenith. Advertising agency clients included: BBDO, DDB, draftfcb, JWT and Leo Burnett.

Fashionable Fibers: Fashion Designer, 1982-1985: hand-woven fabrics crafted into a line of clothing for professional women. Clients included: Bloomingdales, Macy’s, and Saks Fifth Avenue.

Research Specialties

Exploration of globe trends in the under-representation of women in advertising creative departments.

Ethnography and semiotics to contextualize branded cultural codes.

SCHOLARSHIP

Books

Altstiel, Tom and Jean Grow, Advertising Creative: Strategy, Copy & Design, 3ed. (2013), Thousand Oaks, CA: Sage. CHOICE-Outstanding Academic Title Award, 2006.

Feature Story

“Jean Grow” in Mad Women – A herstory of advertising (Knight, 2013), ghost-written biography summarizing Grow’s advertising industry experiences and academic research on the global lack of women in advertising creative departments, Olika, Stockholm, http://madwomen.nu/.

Refereed Academic Publications (partial listing)

Grow, Jean M., (under review), “It’s the System: The Scarcity of Female Creatives in Sweden,” Gender in  Management.

Mensa, Marta and Jean M. Grow, (under review), “Creative Women in Peru: Outliners in a Machismo  World,” Communication & Society.

Grow, Jean M. and Tao Deng, (in press), “Tokens in a Man’s World: A Global Analysis of Women in  Advertising Creative Departments,” Media Report to Women.

Grow, Jean M. and Tao Deng (2014), “Sex Segregation in Advertising Creative Departments Across the Globe,” Advertising & Society Review, 14/4, online.

Grow, Jean M., David Roca and Sheri J. Broyles (2012), “Vanishing Acts: Creative Women in Spain and the United States” International Journal of Advertising, 31/3.

Grow, Jean M. and Sheri J. Broyles (2011), “Unspoken Rule of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women,” Advertising & Society Review 12/1, online, E- ISSN 1534-7311.

Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,” Women’s Studies in Communication, 31/3, 310-343.

Park, Jin Seong and Jean M. Grow, (2009) “Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students’ Perception of the Lifetime Risk of Depression,” Journal of Medical Marketing, 0/0, 1-11.

Broyles, Sheri J. and Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,” Journal of Consumer Marketing, 15/1, 4-6.

Park, Jin Seong and Jean M. Grow (2007), “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics, 79/4, 379-393.

Grow, Jean M. (2006), “Stories of Community: The First Ten Years of Nike Women’s Advertising,” American Journal of Semiotics, 22/1-4, 165-194.

Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,” Advertising & Society Review, 7/2, Third most viewed article in 2007, online.

Grow-von Dorn, Jean M., and Irina Akimova (1998), “Advertising in Ukraine: Cultural Perspectives,” International Journal of Advertising, 17/5, 189-211.

Book Chapters

Jean M. Grow (in process), “Playing with Boys: A Girl’s Life in Advertising Creative,” Cases in organizational and managerial communication: Stretching boundaries, Fyke, Jeremy P., Jeralyn Faris and Patricia M. Buzzanell (eds.), Routledge, N.Y.

Roca, David, Daniel Tena and Jean M. Grow, (in press) “Advertising Education in Spain,” Advertising Education Around the World, J. Richards & B. Ross (eds.).

Invited Publications (partial listing)

Grow, Jean M., (2012), “Nike Women’s Advertising: A Matter of Principle,” in Advertising Principles and Practice, Moriarty, Mitchell & Wells, Pearson/Prentice Hall.

Scholarly Awards

Feminist Scholarship Award, nominee: Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,” Women’s Studies in Communication, 31/3, 310-343. Organization for Research on Women and Communication.

Top Paper Award: Grow, Jean M. (2004), “Pinkifying the Brand: Early Nike Women’s Advertising and the Evolution of Mediated Representations of Female Athletes,” Association for Education in Journalism and Mass Communication, Toronto, Canada.

Peer Reviewed Presentations (partial listing)

Grow, Jean M. and Sheri J. Broyles (under review for 2015), “Preparing Women and Minorities for Success and Leadership in Creative,” Association for Education in Journalism and Mass Communication, Chicago, IL.

Mensa, Marta and Jean M. Grow, (under review for 2015) “Machismo Men and Pinkified Women: Creative Women in Peruvian Advertising,” American Academy of Advertising, International Conference, Auckland New Zealand.

Grow, Jean M. (2014), “Creative Women in Sweden Advertising and the Case of Systemic Scarcity,” Association for Education in Journalism and Mass Communication, Montreal.

Grow, Jean M. and Tao Deng (2014), “Tokens in a Man’s World: A Global Analysis of Women in Advertising Creative Departments,” Top Paper, Professional Freedom and Responsibility, Advertising Division, Association for Education in Journalism and Mass Communication, Montreal Canada.

Grow, Jean M. and Alan Madry (2013), “Contemplative Practices: Creating Opportunities for Deeper Reflection,” ACHME Annual Conference, Amherst College.

Jean M. Grow, David Roca and Sheri J. Broyles (2012), “Creative Women at the Margins: A Cross- Cultural Perspective,” International Conference on Research in Advertising, Stockholm Sweden.

Grow, Jean M., Pasero, Anne and Ellen Eckman (2011) “Market Global: Faculty Engagement in International Education” Global Education Conference: Globalization Across Disciplines, Madison WI.

Flewellen Kali J., Sheri J. Broyles and Jean M. Grow (2011) “Women to watch speak out: Looking behind the curtain of mentoring, networking and gender.” Association for Education in Journalism and Mass Communication, St. Louis, MO.

Jean M. Grow, David Roca and Sheri J. Broyles (2010), “Where are the women? Creative voices from Spain and the United States.” American Academy of Advertising, International Conference, Milan Italy.

Broyles, Sheri J. and Jean M. Grow (2010). “Making the Connection: Creative Women Talk about Empathy, Creativity and Gender.”Association for Education in Journalism and Mass Communication, Denver, CO.

Grow, Jean M. and Sheri J. Broyles (2009), “Insights from Venus for Academic Creative Directors,” Association for Education in Journalism and Mass Communication, Boston, MA.

Grow, Jean M. (2007), “Thank You Don Imus: Nike Advertises Social Justice,” Semiotic Society of America, New Orleans, LA.

Grow, Jean M., Xiaoqi Han and Jin Seong Park (2006), “Peddling Drugs: Regulations, Codes of Conduct and the Pharmaceutical Industry,” the American Marketing Association: Marketing and Public Policy, Long Beach, CA.

Grow, Jean M. (2005), “Advertising a Community of Athletes,” International Communication Association, New York, NY.

Grow, Jean M. (2005), “Stories of Community: The First Decade of Nike Women’s Advertising,” presented at the American Academy of Advertising, Houston, TX.

Grow, Jean M. (2004), “Pinkifying the Brand: Early Nike Women’s Advertising and the Evolution of Mediated Representations of Female Athletes,” Association for Education in Journalism and Mass Communication, Top Paper Award, Toronto, Canada.

Invited Presentations (partial listing)

Grow, Jean M. (2013, June 26), “Creative Path to Success.” iGirl Girl Scout Keynote address, Milwaukee, WI.

Grow, Jean M. (2012, Sept. 27), “”Creative Women. Global Perspectives.” 3% Conference, advertising industry conference, San Francisco, CA.

Jean M. Grow (2012), “”Under-representation of Women in Creative Across Cultures,” advertising industry conference, September 27, San Francisco, CA.

Grow, Jean M. (2011), “Self Branding in an Intercultural World,” YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.

Broyles, Sheri .J. and Jean M. Grow (2010), “Weaving your Way Through the Creative Labyrinth: Words of Wisdom from Professionals,” referred panel presentation with top advertising creative directors at the American Academy of Advertising Conference, Minneapolis, Minnesota.

Grow, Jean M. and Sheri J. Broyles (2008), “Mars & Venus in the Advertising Universe: How Working Together Can Work,” referred panel presentation with top advertising creative directors, Association for Education in Journalism and Mass Communication conference, Chicago, IL.

Work in Process

Grow, Jean M., “On the Other Side: Creative Men”

Grow, Jean M. “Junior Creative Women: A Tale of Two Worlds.”

International Collaborations

Italy: collaborator Cinzia Bianchi, Università degli Studi di Modena e Reggio Emilia. Semiotic research contextualizing cultural insights related to the global intersection of brands and gender, on-going.

Peru: collaborator Marta Mensa, Piura University. Research on the under-representation of women in advertising creative departments, on-going.

Spain: collaborator David Roca, Universidad Autónoma de Barcelona. Research on the under-representation of women in advertising creative departments and support systems for college females choosing a creative path, on-going.

International Collaborations

United Kingdom, Collaborator: Liz McFall (Head of Sociology, Open University), “The Affordable Care Act, Pharma and Health Insurance: An American and British Rhetorical Comparison.”

Thailand and China, Collaborators: Gee Ekachai (Marquette University) and Tao Deng (University of Michigan), “Cracks in the Glass Ceiling: Creative Women in Asia.”

Peru, Collaborator: Marta Mensa (Piura University), “Creative (Wo)men in South America”

Spain: Collaborator: David Roca, (Universidad Autónoma de Barcelona), 2010-13, Women in Advertising Creative: Support Systems for Juniors on the Creative Path.”

Grants (partial listing)

Spanish Government, Ministry of Science & Innovation, Research Grant, 2010-2013, 18,000 Euros: “La discriminación de género en la evaluación del trabajo creativo de las mujeres en la publicidad: ¿El sexo es un factor clave para la elección de ideas y planes de estudio/Gender discrimination when evaluating the creative work of women in advertising: Is sex a key factor for choosing ideas and curricula?” in collaboration with Universidad Autónoma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011, 5,000 Euros: “Pensar en Femenino/Think Like a Woman” This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, in collaboration with Universidad Autónoma de Barcelona, Barcelona Spain.

Summer Faculty Fellowship & Regular Research Grant, $6,556, “Gender Asymmetry in Advertising Creative Departments: Why Mars and Venus are in a Different Universe,” Marquette University, 2008.

Diederich Scholar Award, Diederich College of Communication, Marquette University, 2006-08.

Faculty Development Grant, Diederich College of Communication, Marquette University, 2000-05.

Helen Way-Klinger Fund, $5,000, Summer Research Grant, Marquette University, 2005.

TEACHING

International

Global Brand Tracking/London and Barcelona: program leader, Marquette University, summer 2012.

Advertising Creative Strategy: faculty, Universitat Autònoma de Barcelona, Barcelona ES, summer 2011.

Account Planning in a Global Context: guest lecturer, University of Michigan, Rome IT, summer 2011.

Global Brand Tracking/London and Prague: program leader, Marquette University, summer 2010.

United States

Marquette University: Ad Campaigns, Copywriting, Ad Principles, Ad and PR Research and Planning, Creative Strategy, IMC (graduate course).

University of Wisconsin-Stevens Point: Ad Campaigns, Copywriting, Intro. to PR, Intro. to Public Speaking, PR Case Studies.

University of Wisconsin-Madison: Advertising Copy & Layout

Media Expert (partial listing)

Milwaukee Journal Sentinel, “Progressive’s Flo Extends a Spokeswoman Tradition that Goes Back to Josephine the Plumber.” May 20, 2014.

Israeli Business Daily, “Women in the Workplace,” May 7, 2014.

CBS58, “Local and National Companies Apologize for 9/11 ads,” on air and online September 11, 2013.

Advertising Age, “The Most Influential Women in Advertising: 1995, Nike, ‘If you let Me Play’,” September 23, 2012. 

Fortune, “Sex, Muscles, Basketball: How Do You Sell and Athletic Woman?,” August 15, 2012.

Milwaukee Journal Sentinel, “Harley Draws on Fan Base for Ad Ideas,” Nov. 10, 2011. 

Sound Medicine, National Public Radio, “Medicalizing Depression,” July 2008.

Newsweek, “Reverse Marketology: Why Health and Beauty Companies are Telling Us We’d be Just Fine Without Buying a Things,” March 24, 2008.

Joy Cardin Show, Wisconsin Public Radio, “Legislating DTC Advertising of Pharmaceuticals,” August 21, 2007.

Commercial Appeal, Memphis, TN, “Baby Boomer Aren’t Refusing to Get Old, They’re Just Redefining Aging in America,” June 15, 2006.              

Herald Today, Sarasota, FL, “Redefining Society’s Expectations,” June 8, 2006.

One response to “Jean Grow

  1. MakeSomethingMondays

    I look forward to seeing more posts from you! Your blog is wonderful 🙂 I hope you students read this!

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