Ad Land Lacks Diversity

According the Wall Street Journal the number of minorities across the industry and women in creative are bad. Really bad.

African-Americans (11.7% of the U.S. workforce) make up just 5.3% of those working in advertising and PR.

Hispanics (16.4% of the U.S. workforce) have only a 11.7% employment rate in advertising and PR.

Women in creative? My research using industry data from Red Books shows women make up 27.7% of all creatives in the U.S. and there are just 25.2% women in creative management.

In a survey of 328 women by the 3% Conference, 23% of the women working in advertising reported having personally experienced or witnessed sexual harassment.

The WJS article quotes Susan Credle, global chief creative officer at FCB, “The numbers show it; we have a real problem.”

You think!

So the lawsuit filed, last week, against a male chief executive at J. Walter Thompson for alleged discrimination against a female subordinate should not surprise any of us. Yet, it still does.

Wake up Ad Land.

Jean

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Filed under advertising agencies, women

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