Our 4th edition of Advertising Creative is out! It reflects growing digital integration with a stand-alone chapter on mobile and a plethora of new images. We also expanded our survival guide offering practical advice for multicultural creatives breaking into the business as well as tips for millennials, the next generation of advertising professionals. Here’s what some influential industry folks have to say about your latest edition
“From ideating to execution Advertising Creative is the ultimate guide to walk you through the critical steps of a 21st century campaign.” Laura Agostini, Chief Talent Officer, J. Walter Thompson, New York
Advertising Creative “helps us understand the complexities of an industry that needs culturally relevant, simple and human ideas.” Leila El-Kayem, Founder & Creative Director, The Adventures Of, Berlin
“A new standard for integrated marketing in the digital age.” James Kulp, Vice President, Account Director, Wunderman West, Los Angeles
“An engaging text about today’s hyper-empowered consumer that offers a roadmap for survival for advertising, public relations and digital professionals.” Thomas Gensemer, Chief Strategy Officer, Burson-Marsteller, New York
Pick up a copy and help us celebrate!