Leveraging Global Connections

This summer I presented a comparative study on the under-representation of women in advertising creative departments in the U.S. and Spain at ICORIA (International Conference of Research in Advertising) at the Stockholm School of Economics in Stockholm Sweden. While there I met and interviewed Gustav Martner, Executive Creative Director & Partner, CP+B Europe. I also spoke with, Jessica Bjurstrom, the Chief Executive Officer of the Swedish Advertising Association. My discussions led to the Association sharing a list of 20 top female Swedish female Creative Directors. That list has helped me expand my global research on the under-representation of women in advertising creative department to Sweden. As of now, my collaborative work represents discussions with women in the U.S., Canada, Spain, Italy, Peru and Sweden. This fall, on September 27 in San Francisco, I’ll be presenting my findings to advertising industry professionals at the 3% Conference. Maybe I’ll see you there!

Jean

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